There's a preconceived notion that furniture stores are stuffy and tired, run by men in suits and catering to older generations. Walter E. Smithe Furniture and Design Reviews - Glassdoor 74% of employees would recommend working at Walter E. Smithe Furniture and Design to a friend and 70% have a positive outlook for the business. In one of their most memorable ads, the four women get into a food fight -- spaghetti and red wine included -- and seemingly destroy a bright white couch, which is then scrubbed clean. Bloomingdale Plaza. "As furniture commercials go, what the Smithes are doing is great," he says. "If our specialties fit those needs, then we were invited to have a conversation and explore the opportunity, but it was never a demand placed on us.". We get that question all the time, and that was to be expected," Colleen said. "And a woman was there with her daughter, and she nudged her and I heard her say, 'That's the Walter E. Smithe guy.' I also think, coming from a family business myself, to see how they interact with each other just gives you the feeling that they're good people, that you'd want to do business with those people.". What are they up to?' Contact Information. Haute Living is a network of luxury publications with bimonthly regional editions in New York, Los Angeles, Miami, and San Francisco. Meet The Walter E. Smithe Furniture Sisters - Luxe - Design They've spruced up their styles, selling more contemporary pieces among their traditional designs. They hammer out a script, call in O'Neil and start filming. I was probably in elementary school when I would come in to work in the warehouse sweeping for a nickel Colleen says. Shop now. Thats fast, but it shows what we can do. And yet, as they went off to college and moved into the next phase of life, they were never expected to someday return full time. For instance, finding that perfect piece of decorative furniture that creatively doubles as a toy box for kids games, toys and video devices. Through March 16, enjoy savings of up to 20 percent on select rugs (hopscotch, anyone?) Personally, I dont want to stare at ugly furniture for all those years, Meghan says. Holly Hunt (222 W. Merchandise Mart Plaza, Ste. And Amy is a singer and songwriter. He NEVER blinks. I can't breathe!' We had no grand plan.. walter e smithe furniture inc. 1251 W. Thorndale Ave. Itasca, IL 60143-1149. It's all a part of an effort to hang on to the company's loyal customers while persuading younger shoppers that Walter E. Smithe isn't just their parent's go-to store. But they still manage to get out to their stores about once a week, touching base with their employees, surprising customers or hosting events such as book signings or wine tastings. Walter E. Smithe Jr., founder of Walter E. Smithe Furniture & Design They've been able to weather the unexpected storm of the coronavirus pandemic. "We have wonderful clients who are my generation or older, but we have to figure out how we cater to this new generation that's setting up households now. Additional partnerships with the likes of Cynthia Rowley and Ellen Degeneres have exposed the company to a new customer base. The company makes, sells, and repairs furniture, . Postpartum bladder leaks are common but there's help. Edited to add: Looked them up and gee, it's one of the daughters managing the marketing. Get 5 free searches. Over the last 13 years, one by one, Walters daughters have been hired on at Smithe as the jobs became available. Or "Hardrock, Coco and Joe." The transition took place over the span of 12 years as key positions became available in the company, starting with Maureen who became a merchandise buyer. Walter E. Smithe III, the company's president, and his four beautiful Press J to jump to the feed. "That was the best part," she said. If you are ready to get grown-up furniture, this place has a very nice selection, with helpful staff who can guide you toward the proper colors, scale, and what looks nice together. walter e smithe furniture - inc. walter e smithe furniture. 2022 CBS Broadcasting Inc. All Rights Reserved. Four sisters carry the Walter E. Smithe brand into the future What she does: "I make spaces beautiful for clients' homes, our catalogs and showrooms, and play couples' therapist for clients who can't agree on a sofa." Favorite design style: Modern mixed with traditional. Meghan and Colleen spent several years working at advertising agencies in Chicago. First published on October 12, 2022 / 3:27 PM. Walter Smithe, president of the furniture company, climbs the stairs March 21, 2017, at the Walter E. Smithe furniture store in Oak Brook, alongside his four daughters, Colleen, from left, Caitie, Maureen and Meghan. The Smithe sisters now serve as the face . "In a family business, everyone has to wear all hats at all times," Maureen said. It said he passed away peacef Like their brothers, the four Smithe sisters were all in the business when they were in high school. It takes work and sacrifice.. The sisters left for college with a few prized furnishings and a work ethic that became a permanent fixture in their lives. We are sad to announce that on October 9, 2022 we had to say goodbye to Walter E. Smithe Jr. of Chicago, Illinois. Shop the Sofa Sale. Now, the fourth-generation leaders of Walter E. Smithe are learning to balance their busy personal lives with the big responsibility of carrying out the legacy of their family-run business. Walter E. Smithe Jr. Obituary (1936 - 2022) | Chicago, Illinois Walter Smithe, president of the furniture company, climbs the stairs March 21, 2017, at the Walter E. Smithe furniture store in Oak Brook, alongside his four daughters, Colleen, from left, Caitie . That can help Walter E. Smithe differentiate itself from the growing number of lower-priced furniture retailers that have moved into the Chicago area in the past couple of years, Walter Smithe said. This is useful in estimating the financial strength and credit risk of the company. Am I the only one who just thinks he looks like Louis CK? The boys' first ventures into the working world included Walt's daily paper route -- 70 Tribunes, three or four Sun-Times and a couple of Wall Street Journals -- that Tim helped him with ("I got 1 cent per paper, and I'd give Tim 10 cents for helping me"), and collecting beer cans that they resold at a Park Ridge flea market. And it's not uncommon for their kids to make cameo appearances in advertisements or to help sort through fabric samples, "which would technically make it a five-generation business," Maureen says. Later, both Tim and Mark were night managers at competing convenience stores, Tim at a 7-Eleven in Niles and Mark at a Park Ridge White Hen. You have this sense of passion and responsibility for it. While a new recession may strike a particular industry, measuring the industry and . She had been a buyer for Abercrombie and Fitch for a few years after college when a job opened up in the Smithe merchandising office. He cites the U2 music video takeoff. We see this country chic trend currently happening as a design emergency, says Maureen. Walter Smithe III and his brothers Mark and Tim helped make the furniture store a household name with clever commercials -- a tradition that's continued with Smithe III's four daughters, Colleen . A wake will be held at Ryan-Parke Funeral Home in Park Ridge on Friday, Oct. 21, and a funeral mass will follow on Saturday, Oct. 22, and St. Paul of the Cross Church in Park Ridge. "We were kind of like dorks, geeks, growing up," Mark says. https://en.wikipedia.org/wiki/Walter_E._Smithe. Favorite design style: Cozy and comfortableaka hygge ethos. 'Flipping Out' Where To Get Jeff Lewis' Furniture Collection But they do have a business. hbspt.forms.create({ "We're custom, so we can create everything, but we need to get the right mix out there to give people ideas," said Meghan Smithe, the company's director of marketing. I gave up sleep and TV, Maureen jokes. [4], In March, 2017, daughters of Walter E. Smithe III became the fourth generation of the Smithe family to be featured in the commercials.[8]. The commercial, Colleen's brainchild, aimed to show off the company's new "worry-free" performance fabrics that repel stains, a trend Maureen recognized at a major industry trade show and brought back to the Chicago market. They're nice folks. Walter E. Smithe Jr. died peacefully at age 86, his family said in a prepared statement. It was an organic transition for each of us, says Colleen, the youngest sister. "They've done a wonderful job building a distinctive brand," says Tim Calkins, a professor of marketing at Northwestern University. My sisters and I loved being a part of it.. Through March 7, EuroFurniture (2145 W. Grand Ave., eurofurniture.com) is offering 15 percent off BDI media cabinets and consoles available in-store, online, and by phone. Walter E. Smithe Jr's death was announced Thursday on the company's Facebook page. "And of course this summer's blockbuster is supposed to be `Charlie and the Chocolate Factory.' Caitie Smithe, Designer and Stylist. The Smithe sisters now serve as the face of the firm, offering a female perspective that better reflects the company, the industry and the country today. Were not trying to portray an image that working mothers can pull off everything without something falling through, Maureen says candidly. Our lives can be overrun with technology, commitments and schedules. "By being so close and meeting so regularly, we're all in the loop with what's happening in each other's sphere. (847) 933-1481. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . What she does: Come up with ideas that get people off their couch and into our storesand put my sisters in awkward positions (see our commercials)., What she does: Whether were working or just hanging out, my Type A personality keeps us organized and on track.. Colleen, Caitie, Meghan and Maureen Smithe, all between the ages of 33 and 37, represent the fourth generation of the family business and are daughters of company President Walter Smithe, the grandson of the business's namesake. (He's now semi-retired, having turned the business over to his sons about 10 years ago.). "They took different career paths," Tim says. The Smithe brothers commercials Chicagoans are used to were great for getting the Walter E. Smithe name out, but the new ads put the focus back on the furniture and design services, said Meghan Smithe. Moms of 17 juggle the Chicago-based family business They're going to be the ones buying furniture for the next 50 years, so we have to be ready to serve them the way they want to be served," said Walter Smithe, 57. Their grandfather, who is in his 80s, remains active in the company, frequently visiting showrooms and making connections with clients. Walter E. Smithe Furniture & Design is a family-owned furniture retailer, founded right here in Chicago, back in 1945. "There are still people who ask us, 'Where are the brothers? His line was, `If you can talk you can breathe.'". Then they tie in pop culture it shows that they're sort of a with-it furniture company. Reaching a younger demographic and expanding their clientele has required some creativity, the sisters said. Explore more of the publications in our portfolio here. Lewis teamed up with Smithes merchandising team to create in-store vignettes, and also featured the store on his show. Cindy went to college in Iowa and settled there after school. . Since 1945, the company has established itself as a reliable family-run retailer, with the second- and third-generation Smithe men at the helm. He received a Bachelor of Philosophy in Commerce from the University of Notre Dame in 1958. "An hour and a half. Explore. Introduced to the family business at an early ageI can recall pigtails in my hair, getting a penny or nickel for every clearance tag we pulled, says Meghanthe four daughters of Walter Smithe III have embraced their own roles for the Itasca, Illinois-based company; Meghan is director of marketing, Colleen is director of advertising, Maureen is a buyer, and Caitie is a designer. Read the rest of the issue. When autocomplete results are available use up and down arrows to review and enter to select. Favorite design style: Clean and neutral. Over the past 76 years, the company has grown to include 10 Chicago area showrooms. Walter E. Smithe Jr. also earned a master's degree in Anthropology at Loyola University Chicago in 1980. From 5 to 8 p.m., select retailers will offer refreshments while highlighting unique designers. One spot was modeled after Apple's weird commercials. How, they wondered, would longtime customers respond to four new female faces on their television screens? Smithe Parker leads Walter E. Smithe advertising "So that drove us, I think, to be successes.". You want it to succeed and do well.". Is she OK? With a 71-year history and 11 stores sprinkled throughout Chicago and the suburbs, Walter E. Smithe is a local furniture icon. Around the same time, Caitie was ready to return to the workforce as a designer and stylist, a skill she had honed early in her career. getting a penny or nickel for every clearance tag we pulled," says Meghanthe four daughters of Walter Smithe III have . Newlyweds can now register for exclusive honeymoon stays and experiences at 23 of Auberge Resorts Collections luxury hotels and resorts worldwide More, With two movies out this winter, the actress and producer Salma Hayek Pinault is at the top of her game More, The star of A Beautiful Noise, which just opened at the Broadhurst Theatre, is a big Neil Diamond fan More, The writer and actor makes his Broadway debut in his just-opened play Aint No Mo More, After flying high in the hit sequel Top Gun: Maverick, Glen Powell stars in the new film Devotion, out now More, It's not enough to just be smart. We don't take that lightly.". portalId: "6766057", "It's never gone completely crazy -- no one can say that one commercial will bring customers in -- but we kind of thought it re-established us in the marketplace.
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